UCFB and Johan Cruyff Institute launch partnership to inspire the next generation of global sports leaders

University Campus of Football Business is proud to be launching a partnership with Johan Cruyff Institute in a monumental step to inspire the next generation of global sports leaders.

Building on from the legendary Dutch player and manager’s philosophy of leadership, innovation and global vision, the partnership allows both organisations to launch a diverse portfolio of courses equipped to grow the next leaders of the sports industry.

UCFB’s main aim has always been to grow the professionalism, both in quality and quantity, of the sports industry. This partnership is a key example of ways in which that will be achieved.

The initial courses to be launched are:

BA (Hons) Sports Management (Distance with attendance)

Blended online and residential courses across London, Manchester, and an optional trip to Barcelona

MSc Sports Directorship

Designed for former players and senior executives, focusing on leadership, strategy and governance

Executive course in Sports Leadership

Designed for senior leaders and decision-makers in sport, exploring strategic challenges and shaping the future of the sports industry

The Executive course in Sports Leadership, currently under development, will include:

Manchester; financial strategy and sustainable sport business models

London; commercial leadership and the global sport economy

Barcelona; innovation, fan engagement and the future of sport

Madrid; institutional power, governance and sport diplomacy

Ranging from undergraduate level to postgraduate level and executive education, this partnership allows those at any stage of their sports industry career to kick off their education journey in the world’s most exciting sector.

Sealed at the iconic Johan Cruyff Arena, home of Dutch giants AFC Ajax, the partnership was formally signed by UCFB Chair and founder Brendan Flood, and technical director at Ajax, Jordi Cruyff.

“This partnership represents a significant milestone for UCFB and for the future of global sports education,” said Brendan Flood.

“To collaborate with Johan Cruyff Institute, an institution founded on the philosophy and legacy of Johan Cruyff, is both a privilege and a natural alignment of values. We share a belief that education must sit at the heart of professionalising sport worldwide.

“By combining our academic innovation and industry networks with Johan Cruyff Institute’s global perspective and leadership heritage, we are creating a powerful platform to develop the next generation of sports leaders; individuals who will shape the industry strategically, sustainably, and with true understanding of its global impact.”

Sharing his sentiments, son of Johan, Jordi Cruyff, said: “Developing leaders who understand both the game and the strategy behind it is essential for the future of sport.

This partnership with UCFB enables us to bring our vision and experience to the development of professionals prepared to make decisions with identity and a global perspective.”

Albert Romans, general manager of Johan Cruyff Institute, added: “It is a privilege for Johan Cruyff Institute to establish this strategic alliance with UCFB, a leading institution in specialised higher education for the sports industry.

The combination of its academic strength and close industry ties, together with our experience and international network, enables us to develop innovative courses aligned with the real needs of professionals and sports organisations worldwide.”

Learn more about this innovative and international partnership, and all the benefits it brings.

UCFB runs an array of sports industry-focused degree courses, both undergraduate and postgraduate, as well as executive education courses. Find out more about our courses and how they can help you secure your dream role in the football and sports industry.

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