Hyundai Motor Unveils New Stage-Based Goal of the Tournament Voting for FIFA World Cup 2026™

SEOUL, June 29, 2026 – Hyundai Motor Company today announced an updated format for the Hyundai Goal of the Tournament for the FIFA World Cup 2026™, transforming the fan-favorite award into a stage-based voting platform that enhances fan engagement throughout the competition.

The evolution reinforces Hyundai Motor's role in sharing unforgettable World Cup moments with global fans and delivering impactful brand experiences through sport.

The FIFA World Cup™ creates unforgettable moments for fans around the world, and Hyundai Motor is proud to help celebrate those moments by creating more opportunities for fans to participate and stay connected throughout the tournament. By evolving the Hyundai Goal of the Tournament format for the FIFA World Cup 2026™, we aim to deepen fan engagement and share in the excitement of the game.

Sungwon Jee

Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company

First established in 2006, the Hyundai Goal of the Tournament has become one of Hyundai’s key fan engagement programs for the FIFA World Cup™. The program allows football (soccer) fans around the world to celebrate the sport's most memorable moments through a participatory voting experience.

The inaugural winner was Argentina's Maxi Rodríguez, whose stunning volley against Mexico in the Round of 16 at the 2006 FIFA World Cup Germany™ remains one of the competition's most unforgettable goals. Since then, the award has recognized iconic moments across every

tournament:

2010 FIFA World Cup South Africa™: Uruguay's Diego Forlán earned the honor with his remarkable strike in the third-place match against Germany

2014 FIFA World Cup Brazil™: Colombia's James Rodríguez was recognized for his spectacular goal against Uruguay in the Round of 16 at the Maracanã Stadium in Rio de Janeiro

2018 FIFA World Cup Russia™: France's Benjamin Pavard captured more than three million votes for his powerful strike against Argentina, becoming the first European player to win the award

FIFA World Cup Qatar 2022™: Brazil's Richarlison claimed victory for his stunning bicycle kick against Serbia—another defining moment etched into World Cup history

Beginning with the FIFA World Cup 2026™, Hyundai Motor is introducing an evolved voting format to increase fan participation and sustain excitement throughout the competition.

Rather than selecting a single winner at the end of the tournament, the new stage-based format will:

Enable fans to vote for the best goal during the group stage

Allow fans to select winning goals during each knockout round

Feature a final global vote following the tournament Final, where stage winners will compete to determine the overall Goal of the Tournament champion

Through this enhanced structure, Hyundai Motor creates more consistent opportunities for fan engagement across the competition while continuing to celebrate the moments that define the FIFA World Cup™ experience.

Seoyong Choi

seoyong.choi@hyundai.com

Global PR Team 1 · Hyundai Motor company

Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision of ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation beyond mobility through advanced robotics and physical AI. The company invests in new technologies to bring about revolutionary solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai Motor will continue its commitment to carbon reduction as a full lineup provider with industry-leading ICE, hybrid, plug-in hybrid, hydrogen fuel cell and EV technologies.

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