Women's Rugby World Cup: How England 2025 will mark a breakthrough moment

Sue Day never won the Women's Rugby World Cup as a player.

She went to three – 1998, 2002 and 2006 – and was part of an England edged out in the final stages every time.

But, after swapping shorts for a suit, she did finally bring the World Cup home.

As chief operating officer, Day was part of a Rugby Football Union team who, in 2019, convinced World Rugby to award the 2025 Women's Rugby World Cup to England.

"Those of you who were there will remember Sue Day's famous address," Alex Teasdale, the RFU's executive director of women's rugby, said this week.

"She said: 'Stick with us. You are going to see something different. We will be able to fill that stadium. We will hear the national anthem sung an octave higher because it will attract a different demographic. We will deliver this tournament in a way that will push this game forward.'"

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