Baker McKenzie advises Jasmine International Public Company Limited (JAS) on exclusive English Premier League and The Emirates FA Cup broadcasting and streaming rights in Thailand, Laos, and Cambodia

Baker McKenzie has advised Jasmine International Public Company Limited (JAS) in securing the exclusive English Premier League (EPL) and The Emirates FA Cup football broadcasting and streaming rights in Thailand, Laos, and Cambodia for six seasons, with a total consideration of THB 19.17 billion (approximately USD 549 million).

The Premier League and The Emirates FA Cup content will be distributed through the TV channel Mono29 and the streaming platform Monomax, operated by its sister companies under Mono Group. JAS also plans to explore partnerships with other platforms such as 3BB GIGATV and AIS Play, while retaining exclusive distribution rights under the current agreement.

The cross-border, multidisciplinary deal team was led by Partners Naris Asavathongkul and Nitikan Ramanat from Bangkok and Partner Steve Holmes, co-head of the EMEA IP, technology, and data teams, from London. The team includes:

Bangkok Corporate and Commercial team: Partner Naris Asavathongkul and Associates Kantaphon Lotangchanintra, Pimboon Stitmannaithum, and Piyachai Wijitvongtong;

Bangkok Tax team: Partners Panya Sittisakonsin and Nitikan Ramanat, and Associates Nattadej Hemyakorn and Tanyatorn Rojmahamongkol;

Bangkok IP Tech team: Partner Pattaraphan Paiboon and Associates Chanaporn Anurukwongkul and Teetouch Dilokgomon; and

London team: Partner Steve Holmes and Associate Amber Parslow.

Baker McKenzie’s London team spearheaded the negotiation of a series of agreements between JAS and the Premier League, expertly guiding the client through the process, while the Bangkok team assisted the client in the structuring of the broadcasting and streaming arrangements in Thailand, as JAS does not own distribution channels (both TV and OTT services).

The transaction adds to the Firm’s growing track record of entertainment deals which more recently includes

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