THE LOUDEST COLORS IN FOOTBALL: PUMA & BORUSSIA DORTMUND LAUNCH 2025/26 CUP KIT

The 2025/26 Cup kit pays homage to the BVB team of 1965/66 – the first team from Germany to win a European club competition. The iconic black and yellow remains, synonymous with Dortmund and with success, striking fear into teams both home and away in the cup. Complete with a tonal print inspired by the historic 1965/66 run and a retro crest adding a finishing touch, it’s proof that sometimes nothing makes more noise than quiet confidence.

Marco Mueller, PUMA’s Senior Director of Product Line Performance Apparel, said: “Borussia Dortmund is one of Germany’s most successful teams and were the first German team to become European Cup Champions. For the BVB Cup kit this season we wanted to honor this incredible achievement by bringing back a retro crest and integrating a unique tonal all over print that is inspired by the floral pattern on the trophy handle grip to create a beautiful all yellow look with classic black details on the round neck collar and arms.”

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