Mikel Arteta confirms Arsenal's Premier League title bid is being powered by AI as Gunners boss reveals admiration for 'super powerful tool'

Arteta has become renowned for his somewhat unique take on coaching, with an Amazon Prime documentary series lifting the lid on his occasionally bizarre methods of motivation - which once included playing crowd noise in training sessions. He is always seeking marginal gains.

In the modern era, that means taking advantage of the many sources of advice that are available. AI services are on hand to answer questions and simplify masses of data, with Arteta conceding that he is among those to have explored potential benefits there.

Former Arsenal women’s team coach Laura Harvey, who now works with the Seattle Reign in NWSL, recently told the Soccerish Podcast of ChatGPT influencing her tactical decisions: “One day in the offseason, I was writing things into ChatGPT like, ‘What is Seattle Reign’s identity?’ And it would spurt it out. And I was like, ‘I don’t know if that’s true or not’. “And then like, ‘what do you need to do to be successful in the NWSL?’ Like really broad questions.

“And then I put in, ‘What formation should you play to beat NWSL teams?’ And it spurted out every team in the league and what formation you should play. And for two teams — I’m not going to say who they are because they’ll know — it went, ‘You should play a back five.’ So I did. No joke, that’s why I did it.

“It was early in the season and I said to the coaching staff, I’m not joking this is what I did. And they were like, ‘huh, interesting’. We researched it, we did a deep dive on it, we thought about how we could play it. And we went for it, and we liked it. It worked. We won the game. It didn’t tell you how to play it or what to do in it or any of that stuff. It was just like ‘this is what we would say to do’. And I was like, ‘alright’. And that was what spurred me to look into it. So then I really looked into it.”

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Quizzed on whether he is treading a similar path, Arteta said of using AI to evaluate performances and identify areas of improvement: “It’s a tool that is super powerful if you use it in the right way and you ask the right questions. It’s in use already for many things and many processes that can help not just a team but an organisation as well. It will improve and it will give us good insight, or things at least to think about. I’m not an expert but it’s a valuable tool.

“We have developed certain things that in our opinion can help us to understand ourselves better and evaluate what we do and what we can improve. And then we will explore using it in many other areas of the club.”

He added on tech tools being unable to replicate the skills required to deal with players on a personal level: “If it’s reliable, it can help us [for injuries], for sure but always without losing the sensitivity and feeling and following your gut. We are dealing with human beings and that’s an aspect that, so far, it is not able to replace.

“With the stats, it is about how do I interpret those stats and how reliable they are? You can get very confused, very annoyed, immediately. But this data means nothing, because you have to analyse. What is the methodology of that? And if you don’t understand that, and you just look at the data, then you can have a big problem.”

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