FIFA Museum and Hyundai Motor Present “Legacies of Champions”: Immersive Exhibition at Rockefeller Center in New York during the FIFA World Cup 2026™

NEW YORK/SEOUL, May 12, 2026 – The FIFA Museum presented by Hyundai Motor Company is bringing the special exhibition, “Legacies of Champions,” to Rockefeller Center (50 Rockefeller Plaza) in New York City. Open to the public with free admission throughout the FIFA World Cup 2026™ - from June 11 to July 19, 2026 - the experience invites football fans, families and children from around the world to explore the history and culture of international football.

The FIFA Museum exhibition will be open free of charge, with advance reservations available through the official Rockefeller Center website.

“Legacies of Champions” reflects on nearly a century of football history, exploring how each FIFA World Cup™ has shaped the global game and inspired millions of fans worldwide. Featuring dedicated showcases from every tournament since 1930, the exhibition brings together original objects, iconic moments, legendary teams and unforgettable players that define the competition’s enduring legacy.

Each display features carefully curated original objects celebrating champions, taking audiences on a journey through the evolution of the world’s most popular sport and its cultural impact across generations.

Highlights include the FIFA Museum’s signature exhibit featuring jerseys from all 48 participating teams of the FIFA World Cup 2026™ and celebrating the diversity of the global game. The exhibition will also showcase the historic Jules Rimet Trophy, FIFA’s World Cup trophy from 1930 to 1970, with its original blue base, offering visitors a rare sight of one of the sport’s most iconic symbols. On selected days, visitors will also be able to see the FIFA World Cup 2026™ Winner’s Trophy.

Immersive experiences include “The Final”, a cinematic installation capturing the intensity and drama of football’s biggest stage, and “The Wall of Champions”, which honors every player to have lifted the trophy, tracing the lineage of triumph that continues to inspire new generations.

For many, the tournament is tied to personal memories including where they were, who they watched with, and the moments that stayed with them. While the FIFA World Cup™ returns every four years, each edition leaves a lasting impression.

“Legacies of Champions” reflects on the winning teams, defining tournament moments of triumph and heartbreak that have shaped the World Cup’s enduring legacy. As the FIFA World Cup™ gears up for its next chapter, a new generation will experience it for the first time, adding new memories to a story that continues to unfold.

As the FIFA Museum’s exclusive presenting partner for exhibitions held in host countries, Hyundai Motor’s long-standing support of the FIFA World Cup™ is highlighted throughout the “Legacies of Champions” experience, showcasing its role in enhancing fan engagement across generations and supporting tournament operations.

For the FIFA World Cup 2026 ™, Hyundai Motor will spotlight its innovation efforts, including advanced robotics developed with Boston Dynamics. The exhibition will also feature content that brings together robotics and football, reflecting the brand’s “Next Starts Now” approach and its commitment to making future technologies engaging and accessible for fans.

In addition to the indoor museum experiences at 50 Rockefeller Plaza, the FIFA Museum presented by Hyundai Motor will operate an outdoor fan zone from July 6 through July 19. Located on North Plaza, just outside the FIFA Museum’s main entrance, the activation will invite fans to take part in a FIFA Museum trivia experience for a chance to win prizes.

Having partnered with the FIFA World Cup™ since 1999, Hyundai Motor Company has grown alongside the tournament - sharing in its evolution and unique ability to unite fans across generations. ‘Legacies of Champions’ reflects that shared belief, honoring the tournament’s rich history while looking toward its future. As we approach the FIFA World Cup 2026™, Hyundai Motor is proud to demonstrate how robotics and innovation are already becoming part of the tournament, embodying our belief that the 'Next Starts Now' while opening new possibilities for fan engagement and the future of mobility.

Sungwon Jee

Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company

We are very grateful to our long standing partnership with Hyundai and thanks to our mutual collaboration, the FIFA Museum will be a cultural highlight in New York New Jersey during the FIFA World Cup 2026. Featuring a unique exhibition, we look forward to celebrating together the rich heritage and culture of international football with fans from around the world during what will be a spectacular tournament in Canada, Mexico and the USA.

Romy Gai

FIFA Chief Business Officer

We are very excited to welcoming football fans from around the world to our special exhibition at Rockefeller Center during the FIFA World Cup 2026 to connect, inspire and share the magic of the beautiful game, Thanks to Hyundai Motor, we bring the FIFA Museum to New York and celebrate football’s heritage and culture together for the fifth consecutive time in the host country during a major World Cup tournament.

Marco Fazzone

Managing Director of the FIFA Museum

Jiwon Moon

m00n@hyundai.com

Global PR Team 1 - Hyundai Motor Company

Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.

About FIFA Museum

The FIFA Museum is a global institution with one of the most comprehensive collections dedicated to international football. The museum celebrates the rich heritage of the beautiful game and tells the story of how world football’s governing body has developed association football worldwide, cementing its status as the world’s number one sport. Committed to sharing the magic of football, the FIFA Museum offers a wide range of attractions, audiovisual experiences, and exhibitions.

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.

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https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

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