BCCI secretary Devajit Saikia said that “Campa, SBI Life and ChatGPT represent “three very different and exciting categories, and their association highlights the diverse opportunities that our home season offers.”“We are pleased to welcome them as Associate Partners and look forward to working with them to create new ways to engage with fans and enhance their experience of Indian cricket,” he said.The development comes just days after the board’s review meeting in which it promised a better-planned Future Tour Programme from the next cycle. Some of the proposed measures include chalking out the calendar in such a way that the players get more rest between series, and sufficient time to get acclimatised to conditions, more so in SENA (South Africa, England, New Zealand, Australia) countries, including warm-up games before series.
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