New Arsenal kit leaked and it features major sponsor change to iconic strip

Arsenal are set to see their front-of-shirt sponsor Emirates make a major change to their branding after a seven-year run

The Arsenal kit has been adorned with the Emirates front-of-shirt sponsorship since the move to the Emirates Stadium in 2006. It replaced the former sponsor of O2 and has been in place since then, and stands as one of the longest-serving of its type in the Premier League.

However, the design on the shirt has gone through a change and is set to do so again. Previously, the Arsenal shirt would have ‘Fly’ written in smaller font above the Emirates branding.

That changed in 2020 to remove the ‘Fly’ and instead, below the Emirates branding, have the phrase in a smaller and different font: ‘Fly Better’. This had become a slogan for the company.

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According to Footy Headlines, there is set to be another change which will remove the ‘Fly Better’ from the shirt from the start of the 2027/28 season. Arsenal’s new kit, which also has the new sleeve sponsor Deel, replacing the Visit Rwanda branding, continues with the ‘Fly Better’ style.

Early suggestions are that there will not be any additional wordage, and instead it will just read ‘Emirates’ on the front of the Arsenal shirt, which is also shared by Real Madrid, AC Milan and Lyon.

football.london understands that Arsenal and Adidas are set to unveil their new away kit ahead of the forthcoming season later this month before the squad travel out to Girona for the start of their official pre-season match schedule.

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