DAZN Foxtel Upfront 2027: Fox Sports becomes Kayo Sports, Binge originals.

Wentworth: Halfway Home (2026), The Real Housewives of Melbourne, Tough Love

Fox Footy, Fox Cricket and Fox League become Kayo Footy, Kayo Cricket and KayoLeague

Expanded NBCUniversal deal. New long-term MotoGP deal.

America’s Cup

Hayu app integrated from 2028

A Foxtel Media Upfront event was held tonight at The Cutaway, Barangaroo, following a Binge breakfast event earlier today.

In attendance were Gina Liano, Rachel Griffiths, Sophie Lowe, Kate Box, Chenile Chandler, Thomas Cocquerel, Genevieve Hegney and Tai Hara, Tom Walker, Cameron Daddo, Wendy Moore and Neale Whitaker.

They were joined by Kayo Sports presenter Yvonne Sampson, Penrith Panthers, NSW Blues and Australian Kangaroos Captain Isaah Yeo, Jonathan Brown (AFL), Tom Hawkins (AFL), Jess Webster (AFL), Adam Gilchrist (cricket), Alyssa Healy (cricket), Jared Waerea-Hargreaves (NRL), Lara Pitt (NRL), Braith Anasta (NRL), Grace Hayden (NRL / cricket), Megan Barnard (cricket / combat sports), Eloise Sohier (cricket / NRL), Mel Jones (cricket), Jess Yates (motorsport / NRL) and Mark Skaife (motorsport), as well as NRL star Jarome Luai and surfers Owen Wright and Laura Enever.

Foxtel Group CEO Patrick Delany said: “With the global scale, capability and expertise of DAZN behind us, 2027 marks an exciting new chapter for Foxtel Group.

“An unrivalled sporting line-up with all tier-1 Australian sports locked in through to the next decade and beyond – all on Kayo Sports. A blockbuster entertainment slate packed with Australian Originals, international thrillers and a deep library of content from our over 100 studio and distribution partners – all on Binge. And DAZN Media+ introducing more innovation and partnerships to ensure we connect brands with the stories and conversations that bring Australians together.

“As Australia’s biggest media company, our scale gives us the ability to make a meaningful contribution to the sports and entertainment ecosystem – from grassroots sport through to the world stage. Each year, $1 billion goes into sports rights and production, alongside $130 million supporting Australian news, drama and entertainment.

“The scale of our audiences, coverage, stories and investment also creates a powerful platform for our commercial partners to connect with Australians and be part of the moments that matter to them with every subscription, partnership and dollar invested helping fuel the growth of the ecosystem.”

Kayo Sports

At the DAZN Media+ Upfront, Kayo Sports reinforced its position as a leading destination for live sport, announcing major rights extensions and a strengthened brand proposition for 2027.

In 2027, Fox Sports and Kayo Sports will come together under one powerful Kayo Sports brand. The evolution combines Fox Sports’ three decades of authority, trusted journalism, world-class production and iconic sporting voices with Kayo’s digital reach, fan connection and market-leading streaming experience.

Kayo Sports and Foxtel have secured a new long-term MotoGP agreement, remaining the exclusive Australian home of every MotoGP practice, qualifying session and race live, and ad-break free during racing. Alongside Formula 1, Supercars and MotorRacing 360, Kayo Sports will continue to be a leading destination for motorsport.

Louis Vuitton 38th America’s Cup: Kayo Sports has extended its agreement to bring every moment of the Louis Vuitton 38th America’s Cup to Australian audiences, with every race live on Kayo Sports as Team Australia returns to challenge for the first time in almost three decades.

A supercharged 2027 sports line-up: Kayo Sports will offer an unrivalled schedule of live sport in 2027, including every game of the NRL and AFL, domestic Cricket, the BBL, Formula 1, Supercars and more than 50 live sports.

Binge

Expanded NBCUniversal partnership: Binge has secured an enhanced deal with NBCUniversal, bringing exclusive first-run entertainment, including season two of The Day of the Jackal, an expanded library of iconic series and blockbuster films, and Australia’s largest collection of Law & Order series. The partnership will also see the Hayu app integrated into Foxtel from 2028.

Wentworth: Halfway Home: Golden Globe-winning Australian actor Rachel Griffiths has joined the cast of the highly anticipated next chapter of the global hit franchise. She joins Sophie Lowe, Alex King and Chenile Chandler in the new series, premiering on Binge in late 2026.

Return of The Real Housewives of Melbourne: The iconic reality series is returning, with fan favourite Gina Liano confirmed to be part of the cast.

Miranda Otto joins Tough Love: Multi-award-winning Australian actor Miranda Otto has joined the cast of new Binge Australian Original comedy Tough Love, which follows a family confronting the prospect of life without their mother.

2027 content slate: Binge will deliver a big year of Australian Originals, new international series, returning global hits, and expanded live news and sport programming.

Binge Upfront 2027: Gina Liano, Rachel Griffiths, Miranda Otto, new comedy, drama

DAZN Media+

Foxtel Media announced its transition to DAZN Media+, marking the next chapter in its evolution following DAZN’s acquisition of the Foxtel Group in 2025. The new brand combines Foxtel Media’s leading local sport and entertainment audiences with DAZN’s global technology, data and commercial infrastructure, creating expanded opportunities for partners across Kayo Sports, Binge, Foxtel, social and creator-led environments.

The company also made a number of announcements that further strengthen the ability for brands to connect with audiences around the moments that matter.

· Sports Audience Graph: DAZN Media+ unveiled Sports Audience Graph, a market-leading, multi-sport fan database built from the real viewing behaviour of six million Kayo Sports customers. Combining viewing, transaction, demographic and brand-affinity signals, it enables advertisers to plan, activate and measure campaigns against sales uplift across Kayo Sports, Binge, and Foxtel.

· Club Kayo: Australia’s first creator-powered sports media ecosystem, connecting brands with fans beyond the live event. Dedicated creator teams across cricket, AFL, NRL and motorsport will help brands engage with the culture, conversation and communities around sport year-round.

· In venue stadium advertising: A new partnership with SureVision gives brands access to premium in-stadium advertising at major venues including The Gabba and 4 Pines Park. By bringing stadium and broadcast media closer together, DAZN Media+ can extend the impact of on-ground signage through live moments, replays and social conversation.

· AI-enabled trading capabilities: Launching in 2027, a new AI-powered Sales Agent will streamline planning, buying and optimisation, giving partners direct access to inventory, pricing and live campaign performance data.

· Independent cross-platform measurement: A new partnership with AudienceProject will provide independent cross-platform measurement from 2027, delivering a single view of reach and incremental audiences across DAZN Media+ environments; Kayo Sports, Binge, Foxtel Now and Foxtel Go.

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